You can
call me Aye

That would be [ɑ-šhe]. Born and raised in Buenos Aires, Argentina. I work in Product + Service Design with a focus on research and strategy. My other passions are singing, running, writing, traveling, and being with the people I love.

You can call me Aye

About me

I work at the intersection of psychology, design, technology and business.

My greatest strengths are my undying curiosity, my methodological approach to problem solving and my passion for creating things that can help other people.

I do my best work in product and human-centered teams where I can focus on understanding and dismantling behavioral problems. I feel best in collaborative environments that focus on achieving performance as well as learning goals. Through mentorship, vulnerability and ambition, I channel my leadership skills in every team that I’m part of.

I’m a behavioral researcher at heart, a designer by trade and a storyteller at my core.

Read my resume →

My approach

Welcome
uncertainty

I craft a process that allows us to stay longer figuring out the proper questions rather than jumping onto fast solutions that may not address the right issues.

Focus on
the process

Results are a by-product of a good process. I allocate my attention into crafting the objectives, plan and methodologies for each project.

Ask, ask again and then some more

I encourage the generation and understanding of data to question our assumptions and create things that are of real value for ourselves and society.

Welcome uncertainty

I craft a process that allows us to stay longer figuring out the proper questions rather than jumping onto fast solutions that may not address the right issues.

Focus on the process

Results are a by-product of a good process. I allocate my attention into crafting the objectives, plan and methodologies for each project.

Ask, ask again and then some more

I encourage the generation and understanding of data to question our assumptions and create things that are of real value for ourselves and society.

Act your way
into thinking

As a designer, I’m used to learning by doing and I encourage this on others. Acting also encompasses active reflection and analysis because action without direction is just another way to get lost.

Stay open
and curious

If every great innovation already exists and it’s waiting to be discovered, we can find them by creating a culture that is sensitive and open to the world around us.

Look for
the silver lining

Being both a pragmatic and an idealist,
I work on the visible and the invisible in order to create the appropriate contexts from which good things can happen.

Act your way into thinking

As a designer, I’m used to learning by doing and I encourage this on others. Acting also encompasses active reflection and analysis because action without direction is just another way to get lost.

Stay open and curious

If every great innovation already exists and it’s waiting to be discovered, we can find them by creating a culture that is sensitive and open to the world around us.

Look for the silver lining

Being both a pragmatic and an idealist,
I work on the visible and the invisible in order to create the appropriate contexts from which good things can happen.