¡Hola!
I'm Ayelén.
I'm commited to help others achieve their goals, through psychology, design and creativity.
What I do
Research
& Strategy
I help craft a user-centered product and service strategy through the development of user research and the analysis of the organization’s processes and objectives.
Design & Implementation
I turn strategy and insights into actual products and services that are feasible, viable and have a clear success criteria.
Facilitation
& Mentoring
I approach each project collaboratively by sharing and teaching the implemented tools through workshops, consultation sessions and open communication.
Research & Strategy
I help craft a user-centered product and service strategy through the development of user research and the analysis of the organization’s processes and objectives.
Design & Implementation
I turn strategy and insights into actual products and services that are feasible, viable and have a clear success criteria.
Facilitation & Mentoring
I approach each project collaboratively by sharing and teaching the implemented tools through workshops, consultation sessions and open communication.
Selected work
User Research + Strategic Design + UX
Delivering bad news
Redesiging an involuntary rescheduling flight experience through analogous and strategic design.
User Research + Service Design
From trip booking to the courthouse
Blueprint and workshop design to diminish legal
claims for a flight cancellation experience.
UX + User Research + Service Design
Offer (part I)
A 5 day design sprint to rethink in-store financial transactions in the wake of a global pandemic.
Product Design + UX/UI
Offer (part II)
A multichannel shopping experience inspired by the rethinking of in-store financial transactions and a global pandemic.
Strategic Design + Service Design
Co-creating the foundations
Service Roadmap design for the planning and execution of a digital solution for migraine patients in Latin America.
Teaching and public speaking
Knowledge is only created through dialog. This is why I find tremendous joy in sharing my experiences with others. This is a selection of some of my most rewarding engagements as a designer.
Teaching and public speaking
Knowledge is only created through dialog. This is why I find tremendous joy in sharing my experiences with others. This is a selection of some of my most rewarding engagements as a designer.
